This is where we put anything that's recently joined the range, before it settles into its own category elsewhere on the site. If you like to see what's changed rather than scrolling through everything we've always done, start here.
If you've been meaning to check what's new rather than reordering the same thing again, this page is worth a look before you decide.
How This Page Works
Everything shown here is part of our new cake collection, added recently and not yet folded into the main categories. Browse through, pick what catches your eye, and order the same way you would anywhere else on the site.
Why We Keep Adding To The Range
Sticking to the same handful of options gets stale, for us and for you. New arrival cakes give us a reason to try out flavour combinations and finishes we haven't offered before, rather than just repeating what's already familiar.
Following What's Popular
Some additions turn into a new trending cake almost as soon as they're listed, picked up quickly by customers looking for something different from the usual order. Worth checking back on this page now and then to catch those early.
Still Baked The Same Way
Being new doesn't mean being untested. Every item here goes through the same process as the rest of our range, baked fresh to order at our Birmingham bakery, not mass-produced to fill out a page.
Getting Any Of These Delivered
Ordering from this page works exactly like the rest of the site. Choose your item, set a delivery date at checkout, and we'll deliver to addresses across Birmingham.
What You'll Find Here
- New arrival cakes added recently, ahead of joining their own category
- The latest cakes from our kitchen, not leftover stock repackaged
- Occasional additions that turn into a new trending cake quickly
- Everything from our new cake collection baked fresh to order
- The same Birmingham baking and delivery as the rest of the site
Questions People Ask Us
How often do you add new cakes to this page?
It varies, but we update this page whenever something new joins the range rather than on a fixed schedule.
Do new arrival cakes cost more than the rest of the range?
Not necessarily. Pricing depends on the item itself rather than whether it's new.
How do I know what's part of the latest cakes on the site?
This page is the place to check, it only shows items that have recently joined the range.
What happens to a new trending cake once it's been out a while?
Popular additions usually move into their own category page once they're established.
Can I order from the new cake collection for a specific date?
Yes, choose your delivery date at checkout and we'll bake it ready in time.
Can it be delivered to someone else's address?
Yes, enter their Birmingham address at checkout instead of your own and we'll deliver it there.
Do you deliver outside Birmingham?
Not currently. Delivery is limited to addresses within Birmingham.
